Street Business School Entrepreneurial Skills Training: Three-Part Video Ad Series Art Direction + Script Writing
Overview: We worked with Street Business School, an international non-profit organization empowering women through entrepreneurial training, to create a three-part video ad series to amplify their mission and training workshops.
General Brand Awareness To kick off the series, we produced a captivating video, sharing the essence of Street Business School's mission. This heartwarming narrative showcased how the organization transforms the lives of women through entrepreneurship. The video's powerful storytelling, combined with strategic keyword optimization, effectively increased brand recognition and awareness.
Testimonials of Transformation: The second installment featured testimonials from local organizational leaders who have witnessed the profound impact of Street Business School in their communities. Through expertly directed interviews and actual live training footage, the videos highlighted real success stories, shedding light on how the organization's training had enabled women to break free from poverty and thrive as entrepreneurs.
Train the Trainer Workshop Showcase: The final video of the ad series delved into the heart of Street Business School's work - their training workshops. Our team created an inspiring video that highlighted the virtual workshops' structure and impact on participants. By optimizing this video for keywords related to women's empowerment and entrepreneurship training, we effectively drove more interest and support for the program.
It all began with an idea…
To change the way people think about a non-profit organization and the communities that they serve,
Harnessing the power of storytelling,
The series captured the essence of empowerment and impact, weaving a tapestry of inspiration that speaks directly to the hearts of our audience, igniting a global movement for change.
to highlight impact differently,
and transform a complex narrative into relatable, emotionally resonant visual stories.
Results: leMEDIA’s strategic approach to keyword optimization, coupled with expert storytelling and video production, significantly enhanced Street Business School's online presence and engagement. The three-part video ad series successfully increased general brand awareness shared inspirational stories, and highlighted the organization's training workshops. The series continues to drive meaningful support and growth for Street Business School, allowing them to make an even greater impact on women's lives worldwide.
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Commercial Art Direction + Writing
Production + Project Management
Video + Youtube Advertising